Employees cannot use what they cannot find
When benefits live across several vendor portals, employees stop checking. A single place to see balance and eligibility usually improves usage more than adding another benefit.
Design for everyday life
Benefits that fit ordinary spending get used. Narrow categories with limited relevance quietly expire, and the program gets remembered as a missed opportunity rather than a perk.
Measure utilisation, then iterate
Track what is allocated against what is used. That single ratio tells you more about program health than any survey question, and it gives finance a reason to keep funding it.